Now 100% organic! Chubby and dimpled? Yes. Red and irritated? No. Being a brand new human is tough — so diaper cream should be as gentle as it is effective. And while we’re calling this Organic Diaper Balm, it’s so much more. Think extraordinarily soothing diaper balm, so your baby’s bum can stay the way it’s meant to be: chubby-soft and cheerful-cheeked!

A QUICK HOW-TO

Just apply a thin coat to the diaper area after each change and bath. Also? Organic Diaper Balm doubles as a . Feel free to use it from top to bottom for everyone in the family. Slather as needed, seal it with a kiss* and send ‘em on their way.

* not totally necessary but highly recommended.